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- By Julie Myers
- 13 Sep 2026
Onemanda Preisinger experiences worry about her daughter’s upcoming 13th birthday party. It’s not due to the usual reasons associated with a house full of loud preteen children, but since it’s the first time she will debut her new face to acquaintances and extended family. “Clearly I’m going to inform everyone as they arrive, ‘Just so you know, this is not the way I look,’” says the 30-year-old property agent from Southern Florida.
How she looks is, well, a somewhat surprising – her face puffed up and preternaturally lifted, as though held together by industrial-grade tape. Her new – and she’s eager to emphasize, temporary – appearance is the result of half a dozen aesthetic surgeries, such as an minimally invasive facelift, conducted by a doctor in Istanbul, Turkey, the previous month. “My poor husband became emotional when he saw me for the initial time because I couldn’t even unseal my eyes. That’s how puffy I was,” she tells me via video call from her home. “I had to tell him: ‘Babe, I’m fine, I’m not in pain. I just look like someone attacked me.’”
According to cosmetic specialists, Preisinger is among a growing number of individuals choosing to undergo a rhytidectomy in their 20s and 30s – significantly before a decade before most doctors’ typical patient age range of 40 to 60. (Although many specialists are keen to emphasise the industry edict of: “We treat genetics, not years.”) “I have 28-year-olds requesting facial lifts,” says London-based aesthetic plastic surgeon Georgios Orfaniotis, a ex-NHS doctor who focuses on the facial area. “It’s a major surgery, and I’m a somewhat worried when I observe people choosing it as a personal preference.”
A rhytidectomy, alternatively called a rhytidectomy, elevates the tissues in the face that start to sag as we grow older. “Our faces are structured a little like layers of an onion,” says Kent-based facial plastic surgeon Marc Pacifico. “Dermis and adipose on the top, then a stratum of supportive tissue called the superficial musculoaponeurotic system. Consider the facial framework as the soft tissue skeleton of the face. And that’s what ages us; that’s what becomes lax and drags the skin down with it.”
You risk operating on people that have underlying problems. It’s not advisable for an ethical plastic surgeon to pursue
Once the preserve of affluent seniors, overuse of injectables – when overuse of injectable gels expands the face and leads to laxity in the dermis – combined with the common adoption of weight-loss drugs, cut-price medical tourism, and the development of novel, famous-figure-promoted operative methods are driving a new kind of patient towards this invasive surgery. Reports indicate an 8% increase in facelifts over the past 12 months in the United Kingdom; while a survey revealed that the portion of youthful candidates is growing, with one-third of procedures now performed on individuals aged 35-55.
“Patients are now requesting to appear as the best version of themselves and obviously the techniques are following,” comments Orfaniotis. At present, the operation du jour is the deep plane facelift, a method evangelised by everyone from Kardashian matriarch Kris Jenner, to fashion designer Marc Jacobs.
Where a more traditional facelift entails lifting the superficial layer, the comprehensive lift loosens the underlying structures beneath it, allowing surgeons to restructure the face by moving the underlying layers, and avoiding the taut, pulled look occasionally caused by more traditional techniques. “We avoid placing stress on the skin because we’re targeting deeper, to the underlying structures,” says prestigious London cosmetic doctor Rajiv Grover, who specialises in the advanced method. “It is the underlying layers that is adjusted. The skin comes with it as a secondary element.” Lifting the whole facial structure as a single unit results in a more natural-looking and more durable outcome. It also means that the surgery is not just being used for the express purpose of anti-ageing – or revitalization, as the aesthetics industry describes it – but for “enhancement” and facial restructuring, too. “We’re getting many inquiries from patients aged 28 to 35 for this reason,” notes Grover.
Preisinger had not intended on getting a facial lift – at least not at the age of 30. But long-term using hyaluronic acid dermal fillers in an attempt at “symmetry correction” implied that by the time she reached her late 20s, she was “damaged”. “I didn’t undergo this because I desired to appear youthful,” she clarifies. “I did it because the injectable harmed my face. I wish I had never using it. If I didn’t have the filler, I don’t think I would be in this situation right now.”
If injectable substances completely disappear has long been a debated topic in the cosmetic field. “Research have shown that not only do they rarely fully dissipate,” states Grover, “but they move and can obstruct lymphatic channels. A contributing factor to what we term ‘pillow face’ is additionally the reality that in a sense, the face becomes slightly waterlogged because its ability to drain bodily fluid has been reduced.” Although studies into the area is early-stage, warnings on injectables’ potential impact on the lymphatic system have been released, and additional studies announced. One highly regarded facial plastic surgeon, commenting anonymously, mentioned he would never use fillers in a patient because of the dangers they present. “Many doctors avoid discussing this, because the companies who make filler can be quite forceful.” He’s been told accounts, he says, of cosmetic doctors being landed with legal actions after raising their concerns.
For Preisinger, once she started using injectables, she believed she had to keep adding more – especially as it began moving to other parts of her face. She was just 28 when a nearby cosmetic doctor in Florida suggested that a facial and neck surgery could be what she required to exit the injectable hamster wheel. Two years later, she ended up selecting from a selection of suggested accommodations in Istanbul, sent to her by the patient coordinator at her doctor’s clinic.
Initially, Preisinger had planned for an upper and lower blepharoplasty – better known as blepharoplasty – but her doctor recommended that a facelift was the right solution for the looseness she was experiencing in her face. She booked a forehead lift, a cheek lift and a neck lift. The day before her operation, 24 hours post she’d arrived solo in the country, she decided to add a mouth enhancement. “Then he stated, ‘We will elevate the lower eyelid puffiness.’ Then he said, ‘I believe if we remove some buccal fat, it will contour your face.’ So I ended up including additional procedures,” she recalls. She spent $22,000 (£16,500) for the half-day operation, plus a three-day|
Marlon Vance is a seasoned sports analyst with over a decade of experience in betting markets, specializing in data-driven predictions and strategy development.