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- By Julie Myers
- 13 Sep 2026
Itbecame clear Ruben Amorim was able to withstand losing against lower-league opposition. He weathered a decisive continental showpiece against one of the worst Tottenham teams in living memory. He withstood home defeats to domestic rivals, a lowly league position, his rigid approach, squandering the team's most promising homegrown talent, a poor winning percentage, labeling his team the worst the club has ever seen. But there was one adversary against whom Ruben Amorim would not be allowed to tango. You come at the sporting director, and you best not miss.
Regrettably, like many a top-flight defender in Blackburn’s title-winning 1994-95 season, the coach came at the executive and appears to have failed. Even the most distracted of readers can see the irony here: a coach who frequently berated his squad for failing in one-on-one duels succumbing when confronted by the white heat and formidable presence of a the Premier League’s most intimidating sporting directors.
In truth, this whole painful saga appears to portray Jason Wilcox in a whole new light. Perhaps it might have been easy, based on his brief stint of experience with the Saints, to regard Jason Wilcox as merely a functionary within the club's structure: a man who owed his position as much to his close relationship with ex-colleague Omar Berrada rather than any demonstrable skill. How wrong we all were. In brilliantly outsmarting United’s feted manager, as he outmanoeuvred the unfortunate Dan Ashworth before him, Jason Wilcox has proved himself as one of football's strategic masterminds: a strategic mind of which United’s competitors will now be justifiably concerned.
To illustrate, it was Jason Wilcox , after being involved in the leadership that appointed the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade him to ditch his favored 3-4-3. Naturally, these entreaties faced pushback. However, these judgements carry more weight when delivered from the mouth with the impeccable football pedigree of Jason Wilcox, holder of three England caps and a role in a title-winning side decades past.
Maybe eventually Jason Wilcox might agree to outline his thought processes publicly. Perhaps at some point questions may arise regarding why the coach is departing with a full payout, without any compensation reduction clause in place. But Jason Wilcox seldom speaks in public, and with very good reason. The real thinkers of this sport – men like Jason Wilcox – function at a level beyond our own mundane comprehension. Were he to speak, probably we would perceive is a series of high-frequency signals and four-dimensional whirring. Wanting is not quite the same as being prepared to receive.
But of course, by focusing our attention on Jason Wilcox we overlook the true genius behind the club's current leadership. Jason Wilcox is, after all, merely executing the commands of his superior the billionaire owner, who in private has made very clear his preference for a back four. According to reports, Ratcliffe has also proposed deploying the forward as a right wing-back. The owner is eager for United to embrace analytics and analytics. According to ESPN, in an executive meeting soon after his minority ownership, he declared that United’s style of play “will be decided by this group”.
After all, Sir Jim is an expert in these intricate football matters, leveraging his previous experience in petrochemicals and yachting. Above all he remains incredibly rich, and as we all know, the rich are the best of us: more perceptive, sagacious, strategically brilliant, simply superior. Whom else would you trust to oversee an enlightened programme of cost-cutting, the construction of a modern arena that appears a lot like someone’s leftover knitting, the signing of Benjamin Sesko?
This represents a shift that is becoming prevalent at the elite levels football. For decades, teams mistakenly entrusted major sporting choices to low-level employees like managers, scouts – even footballers. Perhaps it was once feasible for an up-and-coming, innovative manager with ideas and energy to go into an organization and see their vision through to completion. Yet how many companies have these guys established? How many mass redundancies have they managed? Better by far to invest genuine authority where it belongs: the executive class, the casually dressed executives, the guys with the jaw-dropping professional resumes. Better by far to decide the strategy in the boardroom and hire a coach who can tailor their offering accordingly. If managers were once chefs, they are now more like Deliveroo drivers: not really responsible for the product, yet finally accountable should it be delivered cold or leaks out of the box.
In the meantime, their job is increasingly less about crafting the philosophy and more about selling it: the receptionist on the front desk, the visible figurehead for a club they can do little to change. Enzo Maresca takes a squad of literal children into Europe and wins two medium-sized trophies, and effectively gets sacked for talking. Wilfried Nancy sees his standing damaged whereas the people who hired him continue to make errors indefinitely.
And possibly in a small way this is simply corporate governance in action: the rise of a gilded elite who can never be wrong, whose decisions are always untouchable, whose mistakes can always be sacked away without justification. Hire the 3-4-3 coach and then dismiss him for playing too much 3-4-3. Bring in the process guy and later bin him for requiring excessive time. And above all show gratitude; for your modest season ticket price rises, for the latest summer signings, for the reality that the grownups – regardless of their expertise – are in charge.
Marlon Vance is a seasoned sports analyst with over a decade of experience in betting markets, specializing in data-driven predictions and strategy development.